diff --git a/net/ipv4/tcp_output.c b/net/ipv4/tcp_output.c
index 99a1d88f7f47..ce59e4499b66 100644
--- a/net/ipv4/tcp_output.c
+++ b/net/ipv4/tcp_output.c
@@ -3418,11 +3418,6 @@ int __tcp_retransmit_skb(struct sock *sk, struct sk_buff *skb, int segs)
 		err = tcp_transmit_skb(sk, skb, 1, GFP_ATOMIC);
 	}
 
-	/* To avoid taking spuriously low RTT samples based on a timestamp
-	 * for a transmit that never happened, always mark EVER_RETRANS
-	 */
-	TCP_SKB_CB(skb)->sacked |= TCPCB_EVER_RETRANS;
-
 	if (BPF_SOCK_OPS_TEST_FLAG(tp, BPF_SOCK_OPS_RETRANS_CB_FLAG))
 		tcp_call_bpf_3arg(sk, BPF_SOCK_OPS_RETRANS_CB,
 				  TCP_SKB_CB(skb)->seq, segs, err);
@@ -3432,6 +3427,12 @@ int __tcp_retransmit_skb(struct sock *sk, struct sk_buff *skb, int segs)
 	} else if (err != -EBUSY) {
 		NET_ADD_STATS(sock_net(sk), LINUX_MIB_TCPRETRANSFAIL, segs);
 	}
+
+	/* To avoid taking spuriously low RTT samples based on a timestamp
+	 * for a transmit that never happened, always mark EVER_RETRANS
+	 */
+	TCP_SKB_CB(skb)->sacked |= TCPCB_EVER_RETRANS;
+
 	return err;
 }