diff --git a/drivers/net/bnx2.c b/drivers/net/bnx2.c
index 8f464271664d..65aae2828f39 100644
--- a/drivers/net/bnx2.c
+++ b/drivers/net/bnx2.c
@@ -2707,7 +2707,7 @@ bnx2_init_nvram(struct bnx2 *bp)
 
 	if (j == entry_count) {
 		bp->flash_info = NULL;
-		printk(KERN_ALERT "Unknown flash/EEPROM type.\n");
+		printk(KERN_ALERT PFX "Unknown flash/EEPROM type.\n");
 		rc = -ENODEV;
 	}