diff --git a/drivers/net/wireless/ath/ath12k/core.c b/drivers/net/wireless/ath/ath12k/core.c
index 3c522a4b3e9b..6f0d6b639b43 100644
--- a/drivers/net/wireless/ath/ath12k/core.c
+++ b/drivers/net/wireless/ath/ath12k/core.c
@@ -1137,7 +1137,6 @@ static void ath12k_core_reset(struct work_struct *work)
 						ATH12K_RECOVER_START_TIMEOUT_HZ);
 
 	ath12k_hif_power_down(ab);
-	ath12k_qmi_free_resource(ab);
 	ath12k_hif_power_up(ab);
 
 	ath12k_dbg(ab, ATH12K_DBG_BOOT, "reset started\n");
diff --git a/drivers/net/wireless/ath/ath12k/qmi.c b/drivers/net/wireless/ath/ath12k/qmi.c
index b837639e54f8..e1ff0dc35084 100644
--- a/drivers/net/wireless/ath/ath12k/qmi.c
+++ b/drivers/net/wireless/ath/ath12k/qmi.c
@@ -2327,8 +2327,9 @@ static void ath12k_qmi_free_target_mem_chunk(struct ath12k_base *ab)
 	for (i = 0; i < ab->qmi.mem_seg_count; i++) {
 		if (!ab->qmi.target_mem[i].v.addr)
 			continue;
+
 		dma_free_coherent(ab->dev,
-				  ab->qmi.target_mem[i].size,
+				  ab->qmi.target_mem[i].prev_size,
 				  ab->qmi.target_mem[i].v.addr,
 				  ab->qmi.target_mem[i].paddr);
 		ab->qmi.target_mem[i].v.addr = NULL;
@@ -2354,6 +2355,20 @@ static int ath12k_qmi_alloc_target_mem_chunk(struct ath12k_base *ab)
 		case M3_DUMP_REGION_TYPE:
 		case PAGEABLE_MEM_REGION_TYPE:
 		case CALDB_MEM_REGION_TYPE:
+			/* Firmware reloads in recovery/resume.
+			 * In such cases, no need to allocate memory for FW again.
+			 */
+			if (chunk->v.addr) {
+				if (chunk->prev_type == chunk->type &&
+				    chunk->prev_size == chunk->size)
+					goto this_chunk_done;
+
+				/* cannot reuse the existing chunk */
+				dma_free_coherent(ab->dev, chunk->prev_size,
+						  chunk->v.addr, chunk->paddr);
+				chunk->v.addr = NULL;
+			}
+
 			chunk->v.addr = dma_alloc_coherent(ab->dev,
 							   chunk->size,
 							   &chunk->paddr,
@@ -2372,6 +2387,10 @@ static int ath12k_qmi_alloc_target_mem_chunk(struct ath12k_base *ab)
 					    chunk->type, chunk->size);
 				return -ENOMEM;
 			}
+
+			chunk->prev_type = chunk->type;
+			chunk->prev_size = chunk->size;
+this_chunk_done:
 			break;
 		default:
 			ath12k_warn(ab, "memory type %u not supported\n",
@@ -2677,10 +2696,6 @@ static int ath12k_qmi_m3_load(struct ath12k_base *ab)
 	size_t m3_len;
 	int ret;
 
-	if (m3_mem->vaddr)
-		/* m3 firmware buffer is already available in the DMA buffer */
-		return 0;
-
 	if (ab->fw.m3_data && ab->fw.m3_len > 0) {
 		/* firmware-N.bin had a m3 firmware file so use that */
 		m3_data = ab->fw.m3_data;
@@ -2702,6 +2717,9 @@ static int ath12k_qmi_m3_load(struct ath12k_base *ab)
 		m3_len = fw->size;
 	}
 
+	if (m3_mem->vaddr)
+		goto skip_m3_alloc;
+
 	m3_mem->vaddr = dma_alloc_coherent(ab->dev,
 					   m3_len, &m3_mem->paddr,
 					   GFP_KERNEL);
@@ -2712,6 +2730,7 @@ static int ath12k_qmi_m3_load(struct ath12k_base *ab)
 		goto out;
 	}
 
+skip_m3_alloc:
 	memcpy(m3_mem->vaddr, m3_data, m3_len);
 	m3_mem->size = m3_len;
 
diff --git a/drivers/net/wireless/ath/ath12k/qmi.h b/drivers/net/wireless/ath/ath12k/qmi.h
index 6ee33c9851c6..f34263d4bee8 100644
--- a/drivers/net/wireless/ath/ath12k/qmi.h
+++ b/drivers/net/wireless/ath/ath12k/qmi.h
@@ -96,6 +96,8 @@ struct ath12k_qmi_event_msg {
 struct target_mem_chunk {
 	u32 size;
 	u32 type;
+	u32 prev_size;
+	u32 prev_type;
 	dma_addr_t paddr;
 	union {
 		void __iomem *ioaddr;