diff --git a/drivers/media/i2c/tc358743.c b/drivers/media/i2c/tc358743.c
index f569a05fe105..140c804a6dc3 100644
--- a/drivers/media/i2c/tc358743.c
+++ b/drivers/media/i2c/tc358743.c
@@ -194,57 +194,61 @@ static void i2c_wr(struct v4l2_subdev *sd, u16 reg, u8 *values, u32 n)
 	}
 }
 
+static noinline u32 i2c_rdreg(struct v4l2_subdev *sd, u16 reg, u32 n)
+{
+	__le32 val = 0;
+
+	i2c_rd(sd, reg, (u8 __force *)&val, n);
+
+	return le32_to_cpu(val);
+}
+
+static noinline void i2c_wrreg(struct v4l2_subdev *sd, u16 reg, u32 val, u32 n)
+{
+	__le32 raw = cpu_to_le32(val);
+
+	i2c_wr(sd, reg, (u8 __force *)&raw, n);
+}
+
 static u8 i2c_rd8(struct v4l2_subdev *sd, u16 reg)
 {
-	u8 val;
-
-	i2c_rd(sd, reg, &val, 1);
-
-	return val;
+	return i2c_rdreg(sd, reg, 1);
 }
 
 static void i2c_wr8(struct v4l2_subdev *sd, u16 reg, u8 val)
 {
-	i2c_wr(sd, reg, &val, 1);
+	i2c_wrreg(sd, reg, val, 1);
 }
 
 static void i2c_wr8_and_or(struct v4l2_subdev *sd, u16 reg,
 		u8 mask, u8 val)
 {
-	i2c_wr8(sd, reg, (i2c_rd8(sd, reg) & mask) | val);
+	i2c_wrreg(sd, reg, (i2c_rdreg(sd, reg, 2) & mask) | val, 2);
 }
 
 static u16 i2c_rd16(struct v4l2_subdev *sd, u16 reg)
 {
-	u16 val;
-
-	i2c_rd(sd, reg, (u8 *)&val, 2);
-
-	return val;
+	return i2c_rdreg(sd, reg, 2);
 }
 
 static void i2c_wr16(struct v4l2_subdev *sd, u16 reg, u16 val)
 {
-	i2c_wr(sd, reg, (u8 *)&val, 2);
+	i2c_wrreg(sd, reg, val, 2);
 }
 
 static void i2c_wr16_and_or(struct v4l2_subdev *sd, u16 reg, u16 mask, u16 val)
 {
-	i2c_wr16(sd, reg, (i2c_rd16(sd, reg) & mask) | val);
+	i2c_wrreg(sd, reg, (i2c_rdreg(sd, reg, 2) & mask) | val, 2);
 }
 
 static u32 i2c_rd32(struct v4l2_subdev *sd, u16 reg)
 {
-	u32 val;
-
-	i2c_rd(sd, reg, (u8 *)&val, 4);
-
-	return val;
+	return i2c_rdreg(sd, reg, 4);
 }
 
 static void i2c_wr32(struct v4l2_subdev *sd, u16 reg, u32 val)
 {
-	i2c_wr(sd, reg, (u8 *)&val, 4);
+	i2c_wrreg(sd, reg, val, 4);
 }
 
 /* --------------- STATUS --------------- */
@@ -1227,7 +1231,7 @@ static int tc358743_g_register(struct v4l2_subdev *sd,
 
 	reg->size = tc358743_get_reg_size(reg->reg);
 
-	i2c_rd(sd, reg->reg, (u8 *)&reg->val, reg->size);
+	reg->val = i2c_rdreg(sd, reg->reg, reg->size);
 
 	return 0;
 }
@@ -1253,7 +1257,7 @@ static int tc358743_s_register(struct v4l2_subdev *sd,
 	    reg->reg == BCAPS)
 		return 0;
 
-	i2c_wr(sd, (u16)reg->reg, (u8 *)&reg->val,
+	i2c_wrreg(sd, (u16)reg->reg, reg->val,
 			tc358743_get_reg_size(reg->reg));
 
 	return 0;