diff --git a/drivers/net/xen-netback/interface.c b/drivers/net/xen-netback/interface.c
index f38227afe099..4ae98e2ad719 100644
--- a/drivers/net/xen-netback/interface.c
+++ b/drivers/net/xen-netback/interface.c
@@ -438,7 +438,7 @@ struct xenvif *xenvif_alloc(struct device *parent, domid_t domid,
 	 * stolen by an Ethernet bridge for STP purposes.
 	 * (FE:FF:FF:FF:FF:FF)
 	 */
-	memset(dev->dev_addr, 0xFF, ETH_ALEN);
+	eth_broadcast_addr(dev->dev_addr);
 	dev->dev_addr[0] &= ~0x01;
 
 	netif_carrier_off(dev);