diff --git a/sound/soc/sof/intel/hda-dsp.c b/sound/soc/sof/intel/hda-dsp.c
index eddfd77ad90f..671c3e02d7df 100644
--- a/sound/soc/sof/intel/hda-dsp.c
+++ b/sound/soc/sof/intel/hda-dsp.c
@@ -620,8 +620,13 @@ static int hda_suspend(struct snd_sof_dev *sdev, bool runtime_suspend)
 	/*
 	 * The memory used for IMR boot loses its content in deeper than S3 state
 	 * We must not try IMR boot on next power up (as it will fail).
+	 *
+	 * In case of firmware crash or boot failure set the skip_imr_boot to true
+	 * as well in order to try to re-load the firmware to do a 'cold' boot.
 	 */
-	if (sdev->system_suspend_target > SOF_SUSPEND_S3)
+	if (sdev->system_suspend_target > SOF_SUSPEND_S3 ||
+	    sdev->fw_state == SOF_FW_CRASHED ||
+	    sdev->fw_state == SOF_FW_BOOT_FAILED)
 		hda->skip_imr_boot = true;
 
 	hda_sdw_int_enable(sdev, false);