diff --git a/drivers/net/xen-netback/netback.c b/drivers/net/xen-netback/netback.c
index 08f65996534c..85fec0fb4ec2 100644
--- a/drivers/net/xen-netback/netback.c
+++ b/drivers/net/xen-netback/netback.c
@@ -1494,7 +1494,7 @@ static int xenvif_handle_frag_list(struct xenvif_queue *queue, struct sk_buff *s
 		unsigned int len;
 
 		BUG_ON(i >= MAX_SKB_FRAGS);
-		page = alloc_page(GFP_ATOMIC|__GFP_COLD);
+		page = alloc_page(GFP_ATOMIC);
 		if (!page) {
 			int j;
 			skb->truesize += skb->data_len;