diff --git a/drivers/mtd/spi-nor/core.c b/drivers/mtd/spi-nor/core.c
index f2c64006f8d7..a78ab9bae2be 100644
--- a/drivers/mtd/spi-nor/core.c
+++ b/drivers/mtd/spi-nor/core.c
@@ -2933,6 +2933,27 @@ static void spi_nor_set_mtd_info(struct spi_nor *nor)
 	mtd->_put_device = spi_nor_put_device;
 }
 
+static int spi_nor_hw_reset(struct spi_nor *nor)
+{
+	struct gpio_desc *reset;
+
+	reset = devm_gpiod_get_optional(nor->dev, "reset", GPIOD_OUT_LOW);
+	if (IS_ERR_OR_NULL(reset))
+		return PTR_ERR_OR_ZERO(reset);
+
+	/*
+	 * Experimental delay values by looking at different flash device
+	 * vendors datasheets.
+	 */
+	usleep_range(1, 5);
+	gpiod_set_value_cansleep(reset, 1);
+	usleep_range(100, 150);
+	gpiod_set_value_cansleep(reset, 0);
+	usleep_range(1000, 1200);
+
+	return 0;
+}
+
 int spi_nor_scan(struct spi_nor *nor, const char *name,
 		 const struct spi_nor_hwcaps *hwcaps)
 {
@@ -2965,6 +2986,10 @@ int spi_nor_scan(struct spi_nor *nor, const char *name,
 	if (!nor->bouncebuf)
 		return -ENOMEM;
 
+	ret = spi_nor_hw_reset(nor);
+	if (ret)
+		return ret;
+
 	info = spi_nor_get_flash_info(nor, name);
 	if (IS_ERR(info))
 		return PTR_ERR(info);