diff --git a/drivers/media/common/tuners/Kconfig b/drivers/media/common/tuners/Kconfig
index 409a4261e5b5..b3ed5daaacf2 100644
--- a/drivers/media/common/tuners/Kconfig
+++ b/drivers/media/common/tuners/Kconfig
@@ -34,7 +34,7 @@ config MEDIA_TUNER
 menuconfig MEDIA_TUNER_CUSTOMISE
 	bool "Customize analog and hybrid tuner modules to build"
 	depends on MEDIA_TUNER
-	default n
+	default y if EMBEDDED
 	help
 	  This allows the user to deselect tuner drivers unnecessary
 	  for their hardware from the build. Use this option with care
diff --git a/drivers/media/dvb/frontends/Kconfig b/drivers/media/dvb/frontends/Kconfig
index 51d578a758a7..b5f6a04f9c12 100644
--- a/drivers/media/dvb/frontends/Kconfig
+++ b/drivers/media/dvb/frontends/Kconfig
@@ -1,7 +1,7 @@
 config DVB_FE_CUSTOMISE
 	bool "Customise the frontend modules to build"
 	depends on DVB_CORE
-	default N
+	default y if EMBEDDED
 	help
 	  This allows the user to select/deselect frontend drivers for their
 	  hardware from the build.
diff --git a/drivers/media/video/Kconfig b/drivers/media/video/Kconfig
index c70b67deb9b2..9d55fef2be3b 100644
--- a/drivers/media/video/Kconfig
+++ b/drivers/media/video/Kconfig
@@ -83,7 +83,7 @@ config VIDEO_FIXED_MINOR_RANGES
 
 config VIDEO_HELPER_CHIPS_AUTO
 	bool "Autoselect pertinent encoders/decoders and other helper chips"
-	default y
+	default y if !EMBEDDED
 	---help---
 	  Most video cards may require additional modules to encode or
 	  decode audio/video standards. This option will autoselect