diff --git a/drivers/net/ethernet/qlogic/qed/qed_vf.c b/drivers/net/ethernet/qlogic/qed/qed_vf.c
index 856051f50eb7..adc2c8f3d48e 100644
--- a/drivers/net/ethernet/qlogic/qed/qed_vf.c
+++ b/drivers/net/ethernet/qlogic/qed/qed_vf.c
@@ -81,12 +81,17 @@ static void qed_vf_pf_req_end(struct qed_hwfn *p_hwfn, int req_status)
 	mutex_unlock(&(p_hwfn->vf_iov_info->mutex));
 }
 
+#define QED_VF_CHANNEL_USLEEP_ITERATIONS	90
+#define QED_VF_CHANNEL_USLEEP_DELAY		100
+#define QED_VF_CHANNEL_MSLEEP_ITERATIONS	10
+#define QED_VF_CHANNEL_MSLEEP_DELAY		25
+
 static int qed_send_msg2pf(struct qed_hwfn *p_hwfn, u8 *done, u32 resp_size)
 {
 	union vfpf_tlvs *p_req = p_hwfn->vf_iov_info->vf2pf_request;
 	struct ustorm_trigger_vf_zone trigger;
 	struct ustorm_vf_zone *zone_data;
-	int rc = 0, time = 100;
+	int iter, rc = 0;
 
 	zone_data = (struct ustorm_vf_zone *)PXP_VF_BAR0_START_USDM_ZONE_B;
 
@@ -126,11 +131,19 @@ static int qed_send_msg2pf(struct qed_hwfn *p_hwfn, u8 *done, u32 resp_size)
 	REG_WR(p_hwfn, (uintptr_t)&zone_data->trigger, *((u32 *)&trigger));
 
 	/* When PF would be done with the response, it would write back to the
-	 * `done' address. Poll until then.
+	 * `done' address from a coherent DMA zone. Poll until then.
 	 */
-	while ((!*done) && time) {
-		msleep(25);
-		time--;
+
+	iter = QED_VF_CHANNEL_USLEEP_ITERATIONS;
+	while (!*done && iter--) {
+		udelay(QED_VF_CHANNEL_USLEEP_DELAY);
+		dma_rmb();
+	}
+
+	iter = QED_VF_CHANNEL_MSLEEP_ITERATIONS;
+	while (!*done && iter--) {
+		msleep(QED_VF_CHANNEL_MSLEEP_DELAY);
+		dma_rmb();
 	}
 
 	if (!*done) {