diff --git a/drivers/iio/counter/104-quad-8.c b/drivers/iio/counter/104-quad-8.c
index 07b6d20c0756..a5913e97945e 100644
--- a/drivers/iio/counter/104-quad-8.c
+++ b/drivers/iio/counter/104-quad-8.c
@@ -233,7 +233,7 @@ static ssize_t quad8_read_set_to_preset_on_index(struct iio_dev *indio_dev,
 	const struct quad8_iio *const priv = iio_priv(indio_dev);
 
 	return snprintf(buf, PAGE_SIZE, "%u\n",
-		priv->preset_enable[chan->channel]);
+		!priv->preset_enable[chan->channel]);
 }
 
 static ssize_t quad8_write_set_to_preset_on_index(struct iio_dev *indio_dev,
@@ -250,6 +250,9 @@ static ssize_t quad8_write_set_to_preset_on_index(struct iio_dev *indio_dev,
 	if (ret)
 		return ret;
 
+	/* Preset enable is active low in Input/Output Control register */
+	preset_enable = !preset_enable;
+
 	priv->preset_enable[chan->channel] = preset_enable;
 
 	ior_cfg = priv->ab_enable[chan->channel] |