diff --git a/drivers/mtd/maps/l440gx.c b/drivers/mtd/maps/l440gx.c
index 876f12f40018..0eeadfeb620d 100644
--- a/drivers/mtd/maps/l440gx.c
+++ b/drivers/mtd/maps/l440gx.c
@@ -86,7 +86,7 @@ static int __init init_l440gx(void)
 		return -ENOMEM;
 	}
 	simple_map_init(&l440gx_map);
-	printk(KERN_NOTICE "window_addr = 0x%08lx\n", (unsigned long)l440gx_map.virt);
+	pr_debug("window_addr = %p\n", l440gx_map.virt);
 
 	/* Setup the pm iobase resource
 	 * This code should move into some kind of generic bridge