diff --git a/drivers/soundwire/intel.c b/drivers/soundwire/intel.c
index 88aeef8b7c0c..85a0bb6af4fe 100644
--- a/drivers/soundwire/intel.c
+++ b/drivers/soundwire/intel.c
@@ -22,6 +22,22 @@
 #include "bus.h"
 #include "intel.h"
 
+#define INTEL_MASTER_SUSPEND_DELAY_MS	3000
+
+/*
+ * debug/config flags for the Intel SoundWire Master.
+ *
+ * Since we may have multiple masters active, we can have up to 8
+ * flags reused in each byte, with master0 using the ls-byte, etc.
+ */
+
+#define SDW_INTEL_MASTER_DISABLE_PM_RUNTIME BIT(0)
+#define SDW_INTEL_MASTER_DISABLE_CLOCK_STOP BIT(1)
+
+static int md_flags;
+module_param_named(sdw_md_flags, md_flags, int, 0444);
+MODULE_PARM_DESC(sdw_md_flags, "SoundWire Intel Master device flags (0x0 all off)");
+
 /* Intel SHIM Registers Definition */
 #define SDW_SHIM_LCAP			0x0
 #define SDW_SHIM_LCTL			0x4
@@ -807,10 +823,17 @@ static int intel_post_bank_switch(struct sdw_bus *bus)
 static int intel_startup(struct snd_pcm_substream *substream,
 			 struct snd_soc_dai *dai)
 {
-	/*
-	 * TODO: add pm_runtime support here, the startup callback
-	 * will make sure the IP is 'active'
-	 */
+	struct sdw_cdns *cdns = snd_soc_dai_get_drvdata(dai);
+	int ret;
+
+	ret = pm_runtime_get_sync(cdns->dev);
+	if (ret < 0 && ret != -EACCES) {
+		dev_err_ratelimited(cdns->dev,
+				    "pm_runtime_get_sync failed in %s, ret %d\n",
+				    __func__, ret);
+		pm_runtime_put_noidle(cdns->dev);
+		return ret;
+	}
 	return 0;
 }
 
@@ -985,7 +1008,10 @@ intel_hw_free(struct snd_pcm_substream *substream, struct snd_soc_dai *dai)
 static void intel_shutdown(struct snd_pcm_substream *substream,
 			   struct snd_soc_dai *dai)
 {
+	struct sdw_cdns *cdns = snd_soc_dai_get_drvdata(dai);
 
+	pm_runtime_mark_last_busy(cdns->dev);
+	pm_runtime_put_autosuspend(cdns->dev);
 }
 
 static int intel_pcm_set_sdw_stream(struct snd_soc_dai *dai,
@@ -1270,6 +1296,7 @@ int intel_master_startup(struct platform_device *pdev)
 	struct sdw_cdns *cdns = dev_get_drvdata(dev);
 	struct sdw_intel *sdw = cdns_to_intel(cdns);
 	struct sdw_bus *bus = &cdns->bus;
+	int link_flags;
 	int ret;
 
 	if (bus->prop.hw_disabled) {
@@ -1314,6 +1341,18 @@ int intel_master_startup(struct platform_device *pdev)
 
 	intel_debugfs_init(sdw);
 
+	/* Enable runtime PM */
+	link_flags = md_flags >> (bus->link_id * 8);
+	if (!(link_flags & SDW_INTEL_MASTER_DISABLE_PM_RUNTIME)) {
+		pm_runtime_set_autosuspend_delay(dev,
+						 INTEL_MASTER_SUSPEND_DELAY_MS);
+		pm_runtime_use_autosuspend(dev);
+		pm_runtime_mark_last_busy(dev);
+
+		pm_runtime_set_active(dev);
+		pm_runtime_enable(dev);
+	}
+
 	return 0;
 
 err_interrupt:
@@ -1412,6 +1451,36 @@ static int intel_suspend(struct device *dev)
 	return 0;
 }
 
+static int intel_suspend_runtime(struct device *dev)
+{
+	struct sdw_cdns *cdns = dev_get_drvdata(dev);
+	struct sdw_intel *sdw = cdns_to_intel(cdns);
+	struct sdw_bus *bus = &cdns->bus;
+	int ret;
+
+	if (bus->prop.hw_disabled) {
+		dev_dbg(dev, "SoundWire master %d is disabled, ignoring\n",
+			bus->link_id);
+		return 0;
+	}
+
+	ret = sdw_cdns_enable_interrupt(cdns, false);
+	if (ret < 0) {
+		dev_err(dev, "cannot disable interrupts on suspend\n");
+		return ret;
+	}
+
+	ret = intel_link_power_down(sdw);
+	if (ret) {
+		dev_err(dev, "Link power down failed: %d", ret);
+		return ret;
+	}
+
+	intel_shim_wake(sdw, false);
+
+	return 0;
+}
+
 static int intel_resume(struct device *dev)
 {
 	struct sdw_cdns *cdns = dev_get_drvdata(dev);
@@ -1446,10 +1515,45 @@ static int intel_resume(struct device *dev)
 	return ret;
 }
 
+static int intel_resume_runtime(struct device *dev)
+{
+	struct sdw_cdns *cdns = dev_get_drvdata(dev);
+	struct sdw_intel *sdw = cdns_to_intel(cdns);
+	struct sdw_bus *bus = &cdns->bus;
+	int ret;
+
+	if (bus->prop.hw_disabled) {
+		dev_dbg(dev, "SoundWire master %d is disabled, ignoring\n",
+			bus->link_id);
+		return 0;
+	}
+
+	ret = intel_init(sdw);
+	if (ret) {
+		dev_err(dev, "%s failed: %d", __func__, ret);
+		return ret;
+	}
+
+	ret = sdw_cdns_enable_interrupt(cdns, true);
+	if (ret < 0) {
+		dev_err(dev, "cannot enable interrupts during resume\n");
+		return ret;
+	}
+
+	ret = sdw_cdns_exit_reset(cdns);
+	if (ret < 0) {
+		dev_err(dev, "unable to exit bus reset sequence during resume\n");
+		return ret;
+	}
+
+	return ret;
+}
+
 #endif
 
 static const struct dev_pm_ops intel_pm = {
 	SET_SYSTEM_SLEEP_PM_OPS(intel_suspend, intel_resume)
+	SET_RUNTIME_PM_OPS(intel_suspend_runtime, intel_resume_runtime, NULL)
 };
 
 static struct platform_driver sdw_intel_drv = {
diff --git a/drivers/soundwire/intel_init.c b/drivers/soundwire/intel_init.c
index 047252a91c9e..a1f210853545 100644
--- a/drivers/soundwire/intel_init.c
+++ b/drivers/soundwire/intel_init.c
@@ -13,6 +13,7 @@
 #include <linux/io.h>
 #include <linux/module.h>
 #include <linux/platform_device.h>
+#include <linux/pm_runtime.h>
 #include <linux/soundwire/sdw_intel.h>
 #include "cadence_master.h"
 #include "intel.h"
@@ -68,8 +69,10 @@ static int sdw_intel_cleanup(struct sdw_intel_ctx *ctx)
 		if (!(link_mask & BIT(i)))
 			continue;
 
-		if (link->pdev)
+		if (link->pdev) {
+			pm_runtime_disable(&link->pdev->dev);
 			platform_device_unregister(link->pdev);
+		}
 	}
 
 	return 0;