diff --git a/drivers/usb/core/Kconfig b/drivers/usb/core/Kconfig
index 97b09f282705..5c33cdb9cac7 100644
--- a/drivers/usb/core/Kconfig
+++ b/drivers/usb/core/Kconfig
@@ -9,6 +9,21 @@ config USB_DEBUG
 	  of debug messages to the system log. Select this if you are having a
 	  problem with USB support and want to see more of what is going on.
 
+config USB_ANNOUNCE_NEW_DEVICES
+	bool "USB announce new devices"
+	depends on USB
+	default N
+	help
+	  Say Y here if you want the USB core to always announce the
+	  idVendor, idProduct, Manufacturer, Product, and SerialNumber
+	  strings for every new USB device to the syslog.  This option is
+	  usually used by distro vendors to help with debugging and to
+	  let users know what specific device was added to the machine
+	  in what location.
+
+	  If you do not want this kind of information sent to the system
+	  log, or have any doubts about this, say N here.
+
 comment "Miscellaneous USB options"
 	depends on USB
 
diff --git a/drivers/usb/core/hub.c b/drivers/usb/core/hub.c
index 24c411697d1e..f7c2219c800f 100644
--- a/drivers/usb/core/hub.c
+++ b/drivers/usb/core/hub.c
@@ -37,6 +37,13 @@
 #define	USB_PERSIST	0
 #endif
 
+/* if we are in debug mode, always announce new devices */
+#ifdef DEBUG
+#ifndef CONFIG_USB_ANNOUNCE_NEW_DEVICES
+#define CONFIG_USB_ANNOUNCE_NEW_DEVICES
+#endif
+#endif
+
 struct usb_hub {
 	struct device		*intfdev;	/* the "interface" device */
 	struct usb_device	*hdev;
@@ -1207,7 +1214,7 @@ void usb_disconnect(struct usb_device **pdev)
 	put_device(&udev->dev);
 }
 
-#ifdef DEBUG
+#ifdef CONFIG_USB_ANNOUNCE_NEW_DEVICES
 static void show_string(struct usb_device *udev, char *id, char *string)
 {
 	if (!string)
@@ -1215,12 +1222,24 @@ static void show_string(struct usb_device *udev, char *id, char *string)
 	dev_printk(KERN_INFO, &udev->dev, "%s: %s\n", id, string);
 }
 
+static void announce_device(struct usb_device *udev)
+{
+	dev_info(&udev->dev, "New USB device found, idVendor=%04x, idProduct=%04x\n",
+		le16_to_cpu(udev->descriptor.idVendor),
+		le16_to_cpu(udev->descriptor.idProduct));
+	dev_info(&udev->dev, "New USB device strings: Mfr=%d, Product=%d, "
+		"SerialNumber=%d\n",
+		udev->descriptor.iManufacturer,
+		udev->descriptor.iProduct,
+		udev->descriptor.iSerialNumber);
+	show_string(udev, "Product", udev->product);
+	show_string(udev, "Manufacturer", udev->manufacturer);
+	show_string(udev, "SerialNumber", udev->serial);
+}
 #else
-static inline void show_string(struct usb_device *udev, char *id, char *string)
-{}
+static inline void announce_device(struct usb_device *udev) { }
 #endif
 
-
 #ifdef	CONFIG_USB_OTG
 #include "otg_whitelist.h"
 #endif
@@ -1390,14 +1409,7 @@ int usb_new_device(struct usb_device *udev)
 	}
 
 	/* Tell the world! */
-	dev_dbg(&udev->dev, "new device strings: Mfr=%d, Product=%d, "
-		"SerialNumber=%d\n",
-		udev->descriptor.iManufacturer,
-		udev->descriptor.iProduct,
-		udev->descriptor.iSerialNumber);
-	show_string(udev, "Product", udev->product);
-	show_string(udev, "Manufacturer", udev->manufacturer);
-	show_string(udev, "SerialNumber", udev->serial);
+	announce_device(udev);
 	return err;
 
 fail: