diff --git a/reactbot/bot.py b/reactbot/bot.py
index 1016312..6281e4f 100644
--- a/reactbot/bot.py
+++ b/reactbot/bot.py
@@ -106,4 +106,5 @@ class ReactBot(Plugin):
                     await rule.execute(evt, match)
                 except Exception:
                     self.log.exception(f"Failed to execute {name} in {evt.room_id}")
-
+                if not rule.continue_after_match:
+                    return
diff --git a/reactbot/config.py b/reactbot/config.py
index b264a6b..a8b11bb 100644
--- a/reactbot/config.py
+++ b/reactbot/config.py
@@ -64,6 +64,7 @@ class Config(BaseProxyConfig):
                 type=EventType.find(rule["type"]) if "type" in rule else None,
                 template=self.templates[rule["template"]],
                 variables=self._parse_variables(rule),
+                continue_after_match=rule.get("continue_after_match", True),
             )
         except Exception as e:
             raise ConfigError(f"Failed to load {name}") from e
diff --git a/reactbot/rule.py b/reactbot/rule.py
index 07e714d..cff295a 100644
--- a/reactbot/rule.py
+++ b/reactbot/rule.py
@@ -35,6 +35,7 @@ class Rule:
     template: Template
     type: Optional[EventType]
     variables: Dict[str, Any]
+    continue_after_match: bool
 
     def _check_not_match(self, body: str) -> bool:
         for pattern in self.not_matches: