diff --git a/reactbot/simplepattern.py b/reactbot/simplepattern.py
index 4d3e2c3..f40d7ce 100644
--- a/reactbot/simplepattern.py
+++ b/reactbot/simplepattern.py
@@ -1,5 +1,5 @@
 # reminder - A maubot plugin that reacts to messages that match predefined rules.
-# Copyright (C) 2019 Tulir Asokan
+# Copyright (C) 2021 Tulir Asokan
 #
 # This program is free software: you can redistribute it and/or modify
 # it under the terms of the GNU Affero General Public License as published by
@@ -13,39 +13,59 @@
 #
 # You should have received a copy of the GNU Affero General Public License
 # along with this program.  If not, see <https://www.gnu.org/licenses/>.
-from typing import Callable, List, Dict, Optional
+from typing import Callable, List, Dict, Optional, NamedTuple
 import re
 
 
-class BlankMatch:
-    @staticmethod
-    def groups() -> List[str]:
-        return []
+class SimpleMatch(NamedTuple):
+    value: str
 
-    @staticmethod
-    def group(group: int) -> str:
-        return ""
+    def groups(self) -> List[str]:
+        return [self.value]
 
-    @staticmethod
-    def groupdict() -> Dict[str, str]:
+    def group(self, group: int) -> Optional[str]:
+        if group == 0:
+            return self.value
+        return None
+
+    def groupdict(self) -> Dict[str, str]:
         return {}
 
 
-class SimplePattern:
-    _ptm = BlankMatch()
+def matcher_equals(val: str, pattern: str) -> bool:
+    return val == pattern
 
-    matcher: Callable[[str], bool]
+
+def matcher_startswith(val: str, pattern: str) -> bool:
+    return val.startswith(pattern)
+
+
+def matcher_endswith(val: str, pattern: str) -> bool:
+    return val.endswith(pattern)
+
+
+def matcher_contains(val: str, pattern: str) -> bool:
+    return pattern in val
+
+
+SimpleMatcherFunc = Callable[[str, str], bool]
+
+
+class SimplePattern:
+    matcher: SimpleMatcherFunc
+    pattern: str
     ignorecase: bool
 
-    def __init__(self, matcher: Callable[[str], bool], ignorecase: bool) -> None:
+    def __init__(self, matcher: SimpleMatcherFunc, pattern: str, ignorecase: bool) -> None:
         self.matcher = matcher
+        self.pattern = pattern
         self.ignorecase = ignorecase
 
-    def search(self, val: str) -> BlankMatch:
+    def search(self, val: str) -> SimpleMatch:
         if self.ignorecase:
             val = val.lower()
-        if self.matcher(val):
-            return self._ptm
+        if self.matcher(val, self.pattern):
+            return SimpleMatch(self.pattern)
 
     @staticmethod
     def compile(pattern: str, flags: re.RegexFlag = re.RegexFlag(0), force_raw: bool = False
@@ -58,13 +78,16 @@ class SimplePattern:
         first, last = pattern[0], pattern[-1]
         if first == '^' and last == '$' and (force_raw or esc == f"\\^{pattern[1:-1]}\\$"):
             s_pattern = s_pattern[1:-1]
-            return SimplePattern(lambda val: val == s_pattern, ignorecase=ignorecase)
+            func = matcher_equals
         elif first == '^' and (force_raw or esc == f"\\^{pattern[1:]}"):
             s_pattern = s_pattern[1:]
-            return SimplePattern(lambda val: val.startswith(s_pattern), ignorecase=ignorecase)
+            func = matcher_startswith
         elif last == '$' and (force_raw or esc == f"{pattern[:-1]}\\$"):
             s_pattern = s_pattern[:-1]
-            return SimplePattern(lambda val: val.endswith(s_pattern), ignorecase=ignorecase)
+            func = matcher_endswith
         elif force_raw or esc == pattern:
-            return SimplePattern(lambda val: s_pattern in val, ignorecase=ignorecase)
-        return None
+            func = matcher_contains
+        else:
+            # Not a simple pattern
+            return None
+        return SimplePattern(matcher=func, pattern=s_pattern, ignorecase=ignorecase)