diff --git a/src/frontend/handlers.go b/src/frontend/handlers.go
index 5e23301..67f6c1b 100644
--- a/src/frontend/handlers.go
+++ b/src/frontend/handlers.go
@@ -8,6 +8,7 @@ import (
 	"net/http"
 
 	"github.com/google/uuid"
+	"github.com/gorilla/mux"
 
 	pb "frontend/genproto"
 )
@@ -54,8 +55,7 @@ func (fe *frontendServer) homeHandler(w http.ResponseWriter, r *http.Request) {
 	log.Printf("[home] session_id=%+v", r.Context().Value(ctxKeySessionID{}))
 	currencies, err := fe.getCurrencies(r.Context())
 	if err != nil {
-		log.Println(err) // TODO(ahmetb) use structured logging
-		w.WriteHeader(http.StatusInternalServerError)
+		http.Error(w, err.Error(), http.StatusInternalServerError)
 		return
 	}
 	log.Printf("currencies: %+v", currencies)
@@ -92,6 +92,47 @@ func (fe *frontendServer) homeHandler(w http.ResponseWriter, r *http.Request) {
 	}
 }
 
+func (fe *frontendServer) productHandler(w http.ResponseWriter, r *http.Request) {
+	id := mux.Vars(r)["id"]
+	if id == "" {
+		http.Error(w, "product id not specified", http.StatusBadRequest)
+		return
+	}
+	log.Printf("[productHandler] id=%s", id)
+	p, err := fe.getProduct(r.Context(), id)
+	if err != nil {
+		http.Error(w, fmt.Sprintf("could not retrieve product: %+v", err), http.StatusInternalServerError)
+		return
+	}
+
+	currencies, err := fe.getCurrencies(r.Context())
+	if err != nil {
+		http.Error(w, err.Error(), http.StatusInternalServerError)
+		return
+	}
+
+	price, err := fe.convertCurrency(r.Context(), &pb.Money{
+		Amount:       p.GetPriceUsd(),
+		CurrencyCode: defaultCurrency}, currentCurrency(r))
+	if err != nil {
+		http.Error(w, fmt.Sprintf("failed to convert currency: %+v", err), http.StatusInternalServerError)
+		return
+	}
+
+	product := struct {
+		Item  *pb.Product
+		Price *pb.Money
+	}{p, price}
+
+	if err := templates.ExecuteTemplate(w, "product", map[string]interface{}{
+		"user_currency": currentCurrency(r),
+		"currencies":    currencies,
+		"product":       product,
+	}); err != nil {
+		log.Println(err)
+	}
+}
+
 func (fe *frontendServer) logoutHandler(w http.ResponseWriter, r *http.Request) {
 	log.Printf("[home] session_id=%+v", r.Context().Value(ctxKeySessionID{}))
 	for _, c := range r.Cookies() {
diff --git a/src/frontend/main.go b/src/frontend/main.go
index 48db535..cc17a50 100644
--- a/src/frontend/main.go
+++ b/src/frontend/main.go
@@ -64,16 +64,16 @@ func main() {
 	r := mux.NewRouter()
 	r.HandleFunc("/", refreshCookies(
 		ensureSessionID(
-			svc.homeHandler))).
-		Methods(http.MethodGet, http.MethodHead)
+			svc.homeHandler))).Methods(http.MethodGet, http.MethodHead)
+	r.HandleFunc("/product/{id}", refreshCookies(
+		ensureSessionID(
+			svc.productHandler))).Methods(http.MethodGet, http.MethodHead)
 	r.PathPrefix("/static/").Handler(http.StripPrefix("/static/",
 		http.FileServer(http.Dir("./static/"))))
-	r.HandleFunc("/logout", svc.logoutHandler).
-		Methods(http.MethodGet)
+	r.HandleFunc("/logout", svc.logoutHandler).Methods(http.MethodGet)
 	r.HandleFunc("/setCurrency", refreshCookies(
 		ensureSessionID(
-			svc.setCurrencyHandler))).
-		Methods(http.MethodPost)
+			svc.setCurrencyHandler))).Methods(http.MethodPost)
 	log.Printf("starting server on :" + srvPort)
 	log.Fatal(http.ListenAndServe("localhost:"+srvPort, r))
 }
diff --git a/src/frontend/rpc.go b/src/frontend/rpc.go
index 5d31b1b..1a08956 100644
--- a/src/frontend/rpc.go
+++ b/src/frontend/rpc.go
@@ -31,6 +31,12 @@ func (fe *frontendServer) getProducts(ctx context.Context) ([]*pb.Product, error
 	return resp.GetProducts(), err
 }
 
+func (fe *frontendServer) getProduct(ctx context.Context, id string) (*pb.Product, error) {
+	resp, err := pb.NewProductCatalogServiceClient(fe.productCatalogSvcConn).
+		GetProduct(ctx, &pb.GetProductRequest{Id: id})
+	return resp, err
+}
+
 func (fe *frontendServer) convertCurrency(ctx context.Context, money *pb.Money, currency string) (*pb.Money, error) {
 	if avoidNoopCurrencyConversionRPC && money.GetCurrencyCode() == currency {
 		return money, nil
diff --git a/src/frontend/templates/home.html b/src/frontend/templates/home.html
index e871634..b8c8dd9 100644
--- a/src/frontend/templates/home.html
+++ b/src/frontend/templates/home.html
@@ -16,22 +16,26 @@
             </div>
         </section>
 
-        <div class="album py-5 bg-light">
+        <div class="py-5 bg-light">
             <div class="container">
             <div class="row">
                 {{ range $.products }}
                 <div class="col-md-4">
                     <div class="card mb-4 box-shadow">
-                        <img class="card-img-top" alt =""
-                            style="width: auto; height: 225px"
-                            src="{{.Item.Picture}}">
+                        <a href="/product/{{.Item.Id}}">
+                            <img class="card-img-top" alt =""
+                                style="width: 100%; height: auto;"
+                                src="{{.Item.Picture}}">
+                        </a>
                         <div class="card-body">
                             <h5 class="card-title">
                                 {{ .Item.Name }}
                             </h5>
                             <div class="d-flex justify-content-between align-items-center">
                                 <div class="btn-group">
-                                <button type="button" class="btn btn-sm btn-outline-secondary">Buy</button>
+                                    <a href="/product/{{.Item.Id}}">
+                                        <button type="button" class="btn btn-sm btn-outline-secondary">Buy</button>
+                                    </a>
                                 </div>
                                 <small class="text-muted">
                                     {{.Price.CurrencyCode}}
diff --git a/src/frontend/templates/product.html b/src/frontend/templates/product.html
new file mode 100644
index 0000000..724ca9c
--- /dev/null
+++ b/src/frontend/templates/product.html
@@ -0,0 +1,52 @@
+{{ define "product" }}
+    {{ template "header" . }}
+
+    <main role="main">
+        <div class="py-5">
+            <div class="container bg-light px-lg-5 py-lg-5">
+                <div class="row">
+                    <div class="col-12 col-lg-5">
+                            <img class="img-fluid" style="width: 100%;"
+                            src="{{$.product.Item.Picture}}" />
+                    </div>
+                    <div class="col-12 col-lg-7">
+                            <h2>{{$.product.Item.Name}}</h2>
+                            
+                            <p class="text-muted">
+                                {{$.product.Price.CurrencyCode}}
+                                {{$.product.Price.Amount.Decimal}}.
+                                {{- $.product.Price.Amount.Fractional}}{{- if lt $.product.Price.Amount.Fractional 10}}0{{end}}
+                            </p>
+                            <hr/>
+                            <p>
+                                <h6>Product Description:</h6>
+                                {{$.product.Item.Description}}
+                            </p>
+                            <hr/>
+
+                            <form method="POST" action="/addToCart" class="form-inline text-muted">
+                                <input type="hidden" name="product_id" value="{{$.product.Item.Id}}"/>
+                                <div class="input-group">
+                                    <div class="input-group-prepend">
+                                        <label class="input-group-text" for="quantity">Quantity</label>
+                                    </div>
+                                    <select name="quantity" id="quantity" class="custom-select">
+                                        <option>1</option>
+                                        <option>2</option>
+                                        <option>3</option>
+                                        <option>4</option>
+                                        <option>5</option>
+                                    </select>
+                                </div>
+                                <button type="submit" class="btn btn-secondary ml-3">Add to Cart</button>
+                            </form>
+                    </div>
+                </div>
+                
+                
+            </div>
+        </div>
+    </main>
+
+    {{ template "footer" . }}
+{{ end }}