diff --git a/static/partials/new-organization.html b/static/partials/new-organization.html
index 5de5dbbc6..955c0d2d0 100644
--- a/static/partials/new-organization.html
+++ b/static/partials/new-organization.html
@@ -5,8 +5,7 @@
 <div class="container create-org" ng-show="!loading && !creating">
   
   <div class="row header-row">
-    <div class="col-md-1"></div>
-    <div class="col-md-8">
+    <div class="col-md-8 col-md-offset-1">
       <h2>Create Organization</h2>
 
       <div class="steps-container" ng-show="false">
@@ -31,9 +30,18 @@
 
   <!-- Step 1 -->
   <div class="row" ng-show="!user || user.anonymous">
+    <div class="col-md-10 col-md-offset-1 page-description">
+      In order to create a new organization, <b>you must first be signed in</b> as the
+      user that <b>will become an admin</b> for the organization. Please sign-in if
+      you already have an account, or <a href="/">sign up</a> on the landing
+      page to create a new account.
+    </div>
     <div class="col-sm-6 col-sm-offset-3">
       <div class="step-container" >
         <div class="panel panel-default">
+          <div class="panel-heading">
+            <h4 class="panel-title">Sign In</h4>
+          </div>
           <div class="panel-body">
             <div class="signin-form" redirect-url="'/organizations/new'"></div>    
           </div>