diff --git a/static/js/controllers.js b/static/js/controllers.js
index 01db00317..c7e71d837 100644
--- a/static/js/controllers.js
+++ b/static/js/controllers.js
@@ -160,6 +160,14 @@ function LandingCtrl($scope, $timeout, Restangular, UserService) {
     newUserPost.customPOST($scope.newUser).then(function() {
       $scope.awaitingConfirmation = true;
       $scope.registering  = false;
+
+      mixpanel.alias($scope.newUser.username);
+      mixpanel.people.set_once({
+        '$email': $scope.newUser.email,
+        '$username': $scope.newUser.username,
+        '$created': new Date(),
+        'verified': false
+      });
     }, function(result) {
       $scope.registering  = false;
       $scope.registerError = result.data.message;
diff --git a/static/partials/landing.html b/static/partials/landing.html
index 6a9a73f3c..639b2e6f5 100644
--- a/static/partials/landing.html
+++ b/static/partials/landing.html
@@ -42,7 +42,7 @@
             <input type="password" class="form-control" placeholder="Create a password" ng-model="newUser.password" required>
             <input type="password" class="form-control" placeholder="Verify your password" ng-model="newUser.repeatePassword" match="newUser.password" required>
             <div class="form-group">
-              <button class="btn btn-lg btn-primary btn-block" ng-disabled="signupForm.$invalid" type="submit">Sign Up for Free!</button>
+              <button class="btn btn-lg btn-primary btn-block" ng-disabled="signupForm.$invalid" type="submit" analytics-on analytics-event="register">Sign Up for Free!</button>
               <p class="help-block">No credit card required.</p>
             </div>
           </form>