diff --git a/static/js/services/notification-service.js b/static/js/services/notification-service.js
index 73d70d227..31b255ddb 100644
--- a/static/js/services/notification-service.js
+++ b/static/js/services/notification-service.js
@@ -3,9 +3,9 @@
  * in the sidebar) and provides helper methods for working with them.
  */
 angular.module('quay').factory('NotificationService',
-  ['$rootScope', '$interval', 'UserService', 'ApiService', 'StringBuilderService', 'PlanService', 'CookieService', 'Features', 'Config', '$location', 'VulnerabilityService',
+  ['$rootScope', '$interval', 'UserService', 'ApiService', 'StringBuilderService', 'PlanService', 'CookieService', 'Features', 'Config', '$location', 'VulnerabilityService', 'UtilService',
 
-function($rootScope, $interval, UserService, ApiService, StringBuilderService, PlanService, CookieService, Features, Config, $location, VulnerabilityService) {
+function($rootScope, $interval, UserService, ApiService, StringBuilderService, PlanService, CookieService, Features, Config, $location, VulnerabilityService, UtilService) {
   var notificationService = {
     'user': null,
     'notifications': [],
@@ -229,6 +229,16 @@ function($rootScope, $interval, UserService, ApiService, StringBuilderService, P
     return StringBuilderService.buildTrustedString(kindInfo['message'], notification['metadata']);
   };
 
+  notificationService.getBrowserNotificationMessage = function(notification) {
+    var kindInfo = notificationKinds[notification['kind']];
+    if (!kindInfo) {
+      return '(Unknown notification kind: ' + notification['kind'] + ')';
+    }
+
+    const unsafeHtml = StringBuilderService.buildString(kindInfo['message'], notification['metadata']);
+    return UtilService.removeHtmlTags(unsafeHtml);
+  }
+
   notificationService.getClass = function(notification) {
     var kindInfo = notificationKinds[notification['kind']];
     if (!kindInfo) {
@@ -294,7 +304,7 @@ function($rootScope, $interval, UserService, ApiService, StringBuilderService, P
     if (newNotifications.length > 0) {
       let message = 'You have unread notifications';
       if (newNotifications.length === 1) {
-        message = notificationService.getMessage(newNotifications[0]);
+        message = notificationService.getBrowserNotificationMessage(newNotifications[0]);
       }
 
       new Notification(message, {
diff --git a/static/js/services/util-service.js b/static/js/services/util-service.js
index d6f08f2c3..2c7275da5 100644
--- a/static/js/services/util-service.js
+++ b/static/js/services/util-service.js
@@ -136,5 +136,14 @@ angular.module('quay').factory('UtilService', ['$sanitize', 'markdownConverter',
 
     utilService.UrlBuilder = UrlBuilder;
 
+    utilService.removeHtmlTags = function(text){
+      try {
+        return new DOMParser().parseFromString(text, 'text/html').body.textContent || text;
+      } catch(e) {
+        return text;
+      }
+
+    };
+
     return utilService;
 }]);