diff --git a/endpoints/webhooks.py b/endpoints/webhooks.py
index a68d819c7..b5815bf0d 100644
--- a/endpoints/webhooks.py
+++ b/endpoints/webhooks.py
@@ -46,7 +46,23 @@ def stripe_webhook():
     cust = model.get_user_or_org_by_customer_id(customer_id)
     cust_email = cust.email if cust is not None else 'unknown@domain.com'
     quay_username = cust.username if cust is not None else 'unknown'
-    send_subscription_change(event_type, customer_id, cust_email, quay_username)
+
+    change_type = ''
+    if event_type.endswith('.deleted'):
+      plan_id = request_data['data']['object']['plan']['id']
+      change_type = 'canceled %s' % plan_id
+      send_subscription_change(change_type, customer_id, cust_email, quay_username)
+    elif event_type.endswith('.created'):
+      plan_id = request_data['data']['object']['plan']['id']
+      change_type = 'subscribed %s' % plan_id
+      send_subscription_change(change_type, customer_id, cust_email, quay_username)
+    elif event_type.endswith('.updated'):
+      if 'previous_attributes' in request_data['data']:
+        if 'plan' in request_data['data']['previous_attributes']:
+          old_plan = request_data['data']['previous_attributes']['plan']['id']
+          new_plan = request_data['data']['object']['plan']['id']
+          change_type = 'switched %s -> %s' % (old_plan, new_plan)
+          send_subscription_change(change_type, customer_id, cust_email, quay_username)
 
   return make_response('Okay')
 
diff --git a/util/email.py b/util/email.py
index e4e97ebea..14159b325 100644
--- a/util/email.py
+++ b/util/email.py
@@ -35,12 +35,14 @@ not given access. Please disregard this email.<br>
 
 
 SUBSCRIPTION_CHANGE = """
-Event name: {0}<br>
+Change: {0}<br>
 Customer id: <a href="https://manage.stripe.com/customers/{1}">{1}</a><br>
 Customer email: <a href="mailto:{2}">{2}</a><br>
 Quay user or org name: {3}<br>
 """
 
+SUBSCRIPTION_CHANGE_TITLE = 'Subscription Change - {0} {1}'
+
 
 def send_change_email(username, email, token):
   msg = Message('Quay.io email change. Please confirm your email.',
@@ -74,9 +76,9 @@ def send_invoice_email(email, contents):
   mail.send(msg)
 
 
-def send_subscription_change(event_name, customer_id, customer_email, quay_username):
-  msg = Message('Quay.io Customer Subscription Change',
-                sender='support@quay.io',  # Why do I need this?
-                recipients=['stripe@quay.io'])
-  msg.html = SUBSCRIPTION_CHANGE.format(event_name, customer_id, customer_email, quay_username)
+def send_subscription_change(change_description, customer_id, customer_email, quay_username):
+  title = SUBSCRIPTION_CHANGE_TITLE.format(quay_username, change_description)
+  msg = Message(title, sender='support@quay.io', recipients=['stripe@quay.io'])
+  msg.html = SUBSCRIPTION_CHANGE.format(change_description, customer_id, customer_email,
+                                        quay_username)
   mail.send(msg)