diff --git a/buildman/qemu-coreos/Dockerfile b/buildman/qemu-coreos/Dockerfile
index 2a099e777..a4a565690 100644
--- a/buildman/qemu-coreos/Dockerfile
+++ b/buildman/qemu-coreos/Dockerfile
@@ -19,4 +19,7 @@ RUN apt-get remove -y curl bzip2 && \
 
 COPY start.sh /start.sh
 
+LABEL com.coreos.channel ${channel}
+LABEL com.coreos.version ${version}
+
 ENTRYPOINT ["/bin/bash", "/start.sh"]