diff --git a/static/js/app.js b/static/js/app.js
index 52ba8a4ac..775dc1bf9 100644
--- a/static/js/app.js
+++ b/static/js/app.js
@@ -1155,7 +1155,8 @@ quayApp = angular.module('quay', quayDependencies, function($provide, cfpLoading
 
           planService.getCardInfo(orgname, function(cardInfo) {
             if (plan.price > 0 && (previousSubscribeFailure || !cardInfo.last4)) {
-              planService.showSubscribeDialog($scope, orgname, planId, callbacks);
+              var title = cardInfo.last4 ? 'Subscribe' : 'Start Free trial<span style="display:none">{{amount}}</span>';
+              planService.showSubscribeDialog($scope, orgname, planId, callbacks, title);
               return;
             }
         
@@ -1228,7 +1229,7 @@ quayApp = angular.module('quay', quayDependencies, function($provide, cfpLoading
         return email;
       };
 
-      planService.showSubscribeDialog = function($scope, orgname, planId, callbacks) {
+      planService.showSubscribeDialog = function($scope, orgname, planId, callbacks, opt_title) {
         if (!Features.BILLING) { return; }
 
         if (callbacks['opening']) {
@@ -1262,7 +1263,7 @@ quayApp = angular.module('quay', quayDependencies, function($provide, cfpLoading
             currency:    'usd',
             name:        'Quay.io ' + planDetails.title + ' Subscription',
             description: 'Up to ' + planDetails.privateRepos + ' private repositories',
-            panelLabel:  'Subscribe',
+            panelLabel:  opt_title || 'Subscribe',
             token:       submitToken,
             image:       'static/img/quay-icon-stripe.png',
             opened:      function() { $scope.$apply(function() { callbacks['opened']() }); },