diff --git a/endpoints/api.py b/endpoints/api.py
index 19947c62f..7c03e39fe 100644
--- a/endpoints/api.py
+++ b/endpoints/api.py
@@ -165,7 +165,7 @@ def convert_user_to_organization():
 
   # Subscribe the organization to the new plan.
   plan = convert_data['plan']
-  subscribe(user, plan, None, PLANS)
+  subscribe(user, plan, None, True)  # Require business plans
 
   # Convert the user to an organization.
   model.convert_user_to_organization(user, model.get_user(admin_username))
@@ -1520,7 +1520,7 @@ def subscribe_api():
   plan = request_data['plan']
   token = request_data['token'] if 'token' in request_data else None
   user = current_user.db_user()
-  return subscribe(user, plan, token, PLANS)
+  return subscribe(user, plan, token, False)  # Business features not required
 
 
 def carderror_response(e):
@@ -1642,7 +1642,7 @@ def subscribe_org_api(orgname):
     plan = request_data['plan']
     token = request_data['token'] if 'token' in request_data else None
     organization = model.get_organization(orgname)
-    return subscribe(organization, plan, token, PLANS)
+    return subscribe(organization, plan, token, True)  # Business plan required
 
   abort(403)