diff --git a/static/directives/plan-manager.html b/static/directives/plan-manager.html
index dac8fd430..6d393fb21 100644
--- a/static/directives/plan-manager.html
+++ b/static/directives/plan-manager.html
@@ -9,7 +9,8 @@
   </div>
   
   <div class="alert alert-warning" ng-show="limit == 'at' && !planLoading">
-    You are at your current plan's number of allowed private repositories. Please upgrade your subscription to avoid future disruptions in your <span ng-show="organization">organization's</span> service.
+    You are at your current plan's number of allowed private repositories. It might be time to think about
+    upgrading your subscription to avoid future disruptions in your <span ng-show="organization">organization's</span> service.
   </div>
 
   <div class="alert alert-success" ng-show="limit == 'near' && !planLoading">